Relevant to all Olims in Israel, the Jewish Diaspora, and curious people.

• If you live in Israel, we want to help you understand where you are.

• If you live abroad, we want you to become a better ambassador, and discover an Israel you couldn’t access before. 

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Additionally, this website is dedicated to people who:

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• Want to know more about Israel (and don't have the time).

• ​Don't know where to find relevant content.

• Made Aliyah years ago and feel your understanding of Israel lacks some elements.

• Want to understand what is beyond the surface.

• Feel they don't know enough and want to deepen their relationship with their Old New Land.

• Are curious!